Time for the businessman in Indonesia look in the mirror of this problem. Businesses need to build a new habitus in this new year. Habitus that build character and civilization that respects the process for the processes to go through in their business. In this world nothing is almost instantaneous. Today is built, finished tomorrow. That's nonsense. In the process, may have to go through ups and downs, went bankrupt and got up again, the financial crisis (deficit) and surplus-2 and other processes. All processes in building a business empire must go through step by step (step by step). Inside appreciate that process, the business also must construct a new habitus in the form of upholding the integrity of (the value of honesty-2).
In my view, is the culture of instant, did not want to work hard and want to win themselves and do not want to compete (monopolist) has become a business culture for decades that only produce conglomeration spoiled but low competitiveness in the global market. Build a sound business and prospective business grow in a healthy and natural. If in Western countries over how to bubble with markup pricing and financial engineering, then here a lot through corruption, collusion, flirting with officials, the cartel for the opponent can not live and compete in a comfortable, and loans with assets bulging. Both are spoiled system, if in the West through the free market, here via the CCN mania, so they do not grow healthy, though physically grow a giant, but a process, mechanism and durability are not robust in the face shocks and crises to be faced. Both resemble towering balloon ride, but if the flat will quickly fall crashing down.
We must begin to foster the pride of having a healthy small business, legal and not bad (with integrity) is far more noble than a giant-scale business but completely unethical, damaging the environment, and culture laden with bribe, bribery and intrigue .. The fall of Lehman Brothers business giants that have been aged 158 years, proving the premise that big and look healthy, not necessarily having a solid foundation, Lehman proved unable to help themselves and bankrupt.
Indonesian corporate greatness that is supported by the above conditions will not likely be large and able to compete well if its expansion came out. Medium to large corporations Lehman kind globally, but not able to retain health portfolio management with a variety of diderivatif in stages, without a systemic risk management assessment that is reliable, this is because the CEO and the management was satisfied with the risk of junk bonds, such as wrapping subprime mortgages with various levels of derivatives to reduce risk, but just adds to the risk syatemic. Bubble turnover and assets to get a salary and bonus are beyond reason by the greedy and selfish mentality that makes giants like Lehman collapsed WTC towers or giant ship Titanic. It's often a big corporation will be more sluggish, less anticipated economic change and the arrival of turbulence and high bureaucracy hierarchy so that any process to be slow to get to know and identify the hazard risk with a rapid reaction in the desicion making, increasingly heavy administrative burden with the demands of salary and bonus CEO, management and employees that the higher each year without a good performance, reliable, high productivity and high profitability and competitiveness.
Lessons from the crisis of 1998 and then, at least provides a new understanding, a big is not necessarily healthy (due to be glutted culture of corruption), but small and clean it can survive. Many large corporations collapsed, although they protected many countries, while the perpetrators of the SME (small micro) actually chewy and tough to just go bankrupt (liquidated). That said, domestic economy was then rescued by the "savior" named SMEs was therefore to build a new habitus of doing business in the midst of a recession is now finding its momentum back.
In my opinion, very well, this is due precisely to the size of businesses that do not scale economically even more shock-resistant, due to rapid in the strategy in and out in the market and specific product, compared to the scale economies of large corporations, not to mention the various facilities, incentives and enjoyed by large corporate intrigue, but often collapsed face of economic turmoil, including the current recession. Business people should remain confident in entering 2009. Stay optimistic indeed, but with a vision that is not excessive and is ready to replace the market share left bankrupt by large corporations, capable of creative and innovative and agile look for niche markets (niche market).
Build a business with ethics and norms are correct, surely a company that is built will remain robust amid a fierce storm once. Company-2 of this kind will continue to exist amid a severe onslaught of the tsunami wave, because it was built on the intrinsic value-2 are not easily defeated by the value of-2 world filled with intrigue, elbows here and there, bribe both sides, and loaded CCN. Congratulations to sail into the vast ocean who named 2009.
I just hope to be careful with giant waves and the ocean high in the malignant (for small fishermen with small engines and may only play in the exclusive economic zone only) by the turmoil of recession and deflation from 2009 to 2015. Open your eyes, ears and hearts to see, hear and intuitive to examine and sort out the news and data from the Meteorology and Geophysics of business and economics so that when sailing is not hampered by high waves from the crisis, recession and deflation with a sniper strategy, smart and visionary. Remember, we do not be greedy, brewed and careless play in the ocean amid the turmoil of globalization which is facing a storm like Katrina and Dennis or Japanese earthquake and tsunami in March 2011.
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